One of my favorite lip colors! The color is a very nice rosy brown, and I think it strikes a nice balance between pink and brown. However, I agree with the other reviewer that it is definitely darker in real life than it is in this photo (which is either good or bad depending on your preference).It is certainly very pigmented and you can get full color in just one swipe. I actually had to adjust and learn to use a lighter hand, to not put too much on. The texture is creamy and a bit thicker than most traditional lipsticks I have tried.I actually think it's a bit of a misnomer to call it "matte", because it's different from most other matte lipsticks I've tried. The staying power doesn't match up to most matte liquid lip colors I've tried (where I could only apply it once and forget about it). I did have to reapply after eating. However, the staying power also beats a lot of traditional lipsticks I've worn, too. Most of the color was still on and I just needed a slight touchup. So the staying power is somewhere between most traditional lipsticks and liquid matte lipsticks. It fades nicely and evenly, when it does fade.The look of it is also different than most matte lipsticks I've tried. It's not glossy per se, but has a slight satin sheen to it and is not as flat/dry looking as most matte lip colors. A bonus is that it's also not as drying as most matte lip colors either.If you're looking for something that is longer lasting than traditional lipsticks, yet find most matte lip colors too drying (like me), this is definitely worth a try.