The color is great. The consistency is a bit thicker than a lot of lipsticks but I like that. It is moisturizing and stays on well.I bought these {3} pack because they were a better price than buying just one tube. When I was much Younger I use to wear Wet-N-Wild lip products back in the 1990's because they were budget friendly. Then I moved on to Yves St. Laurent,Revlon and Lancome for longer wear. This shade is very light and so far it doesn't clash with my style? I decided to make this purchase so that I could wear these in the daytime. I don't wear red lip sticks at my office because they are considered more seductive and best for other events. I think this shade would suit White,African {light skinned} and some ethnic females? Remember certain lipsticks are best based upon your age,face shape and complexion. I would recommend this product for ladies especially those who are against loud shade's during the day..Also the lip stick is a very light MATTE and not greasy..I rub some on my lips and my thumb tip. Seems okay and no problems..Just now exploring Wet N Wild brand, and I have to say, the lipstick is very nice. For the price of 3 that Amazon sells, the lipstick color is gorgeous - just perfect for when you do your eyes up, and extremely nice feel on the lips. It's not cakey or thick or anything - it applies really nice and I like the smaller size of the circumference, it gives me better application. Would buy again in a heartbeat!Very pretty color and stays on for awhile!It was represented that it stayed on a long time, and it just doesn't. It also bleeds even with a liner. The color I ordered looked very different than the one I got.Product as described and came quickly. Good deal for the money. Wet n Wild does not test on animals which is a requirement for me and their products are good for the priceLove this brand... Oily and thick and stays put for hoursFlat, not shiny.This color looks so natural.Doest look like picture. Its NOT wet looking but has a matte finish. If u use gloss over it, doesnt stay on too long. Color is true.