Serving up milkshake shine. Introducing This is Milky Gloss, a hydrating lip gloss for ultra-glassy shine with 12 milkshake flavors. This cruelty-free formula is infused with dairy free vegan milk for up to 12 hours of quenching hydration. A single swipe delivers a buildable splash of milky color with a sweet milkshake taste and fragrance. Keep it soft and natural with a single swipe or indulge and layer to build up the vegan formula for a more saturated milky color. Not only does this gloss deliver shine and milky color, but it also serves up hours of hydration for your lips.